What's the difference between a vector and a raster logo? The variety of file formats can be confusing when asked by clients, webmasters, marketers, and new designers. It's time to clarify the difference between raster and vector once and for all. In fact, there are differences between vector (.ai, .eps, .pdf) and raster (.jpg, .png, .gif) files that will impact how well your brand reproduces. My clients specifically asked me before placing custom logo design orders, so I can clearly show you the difference between creative logo design in vector and raster.
Graphic Design Software Has Two Types Of File Formats.
Vector file format is a calculated procedure of points and lines that can be infinitely scaled without compromising image quality.
Raster file format is a bunch of colored squares arranged in a finitely scalable grid, usually within small tolerances and limitations.
Logo In Vector Format
Check out the images below. When you see a close-up of the creativefello logo design agency in vector file format, you can see the clear lines and points that create the logo design shape. These lines and points are pixel-independent and completely scalable without losing quality or sharpness. The digital file size of a vector logo is typically between 300kb and 1mb and the print quality is 300dpi, relatively small. This is regardless of the logo size.
Logo In Raster Format
The image below is a close-up of the creativefello logo in rasterized format. You can see how the edges of the logo design are pixelated or squared off. The edge of the logo also reveals shades of gray, which try to give the optical illusion of a curved line. These raster files are pixel-dependable, so If you tried scaling this logo larger, the pixilation would become more and more apparent. The digital file size of a raster logo can be as small as 5kb (very small) or as large as several mb or more depending on the size that the logo is being used.
Creative design agency
We are a creative design agency, so we will provide both raster and vector file formats when you purchase a custom logo design and get limitless thoughts and revisions when you approve the logo design and request final files.
